Saturday, July 17, 2010

Gowalla Encourages Travel to "100 Best Places to Live"

Gowalla Encourages Travel to 100 Best Places to LiveMoney magazine has announced its annual "100 Best Places to Live in America," and Gowalla is taking full advantage of the list. The location-based social networking app is launching a series of new features that will allow users to explore and keep up with some of the higher-ranking places on the list.

The app will now feature organized trips for the top five small cities on the list. If you visit all of the spots in one of those cities, you'll get a stamp on your Gowalla Passport. These cities are Eden Prairie, Minnesota; Columbia/Ellicott City, Maryland; Newton, Massachusetts; Bellevue, Washington; and McKinney, Texas.

According to Mashable, the feature has been huge for Gowalla. (Money Magazine's official website) posted a link to the feature on its website, along with what Gowalla has trending in the top 25 towns on the list.

The pairing up of a major brand with location-based social networking is hardly a new idea. Gowalla has worked with The Washington Post in Washington, D. C.; The Courier Journal in Louisville, Kentucky; and USA Today in many major airports. And the popular game Foursquare has teamed up with The Wall Street Journal in New York, New York and the History Channel in several major cities. However, this new feature goes beyond the big cities, which could be another positive for Gowalla.

The "100 Best Places to Live in America" list was determined through public data such as median family incomes, auto insurance premiums, the number of local entertainment venues nearby, and air quality index ratings.

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