"This is Virgin Atlantic innovation at its best. Our first iPhone app will bring the benefits of our successful Flying Without Fear course to millions of people around the world who are now using mobile technology to make their lives better. The app will put many travelers at ease and enable them to prepare for their first Virgin Atlantic flight," said Sir Richard Branson, the president of Virgina Atlantic.
The app was developed in association with Mental Workout, a company who develops mobile apps that help people resolve issues and increase mental performance. It contains a personal introduction from Branson, a video-based explanation of your flight from start to finish, frequently asked questions, relaxation techniques, fear therapy, fear attack button for emergencies, breathing exercises, quick tips and a "My Program" section where users can rate their personal fears and add their future flights for future trips. Users will also receive 2,000 points when joining Virgin's Flying Club.
Actress Whoopi Goldberg is a recent participant in the Flying Without Fear program, and while she claims she was skeptical at first, she is now able to fly after 13 years of not doing so, "The program works, I was a skeptic. I hadn't flown in 13 years but after doing their program, I understood that while my fear was real, there were many things I didn't know or had misinformation about, which they were able to clear up. So what happened? I now fly. It's that simple."
The Flying Without Fear App is $4.99 and can be purchased for any iPhone or iPod touch at the App Store.
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