Sunday, June 15, 2014

Samsung Has Just Given Apple Quite The Run For Its Money

America on the go. That is what our technology caters to now. Mobility. Practicality. Performance. We want it all, and many different tech companies have made note of that. Everyone from Asus, to Apple, to Samsung. We've gone from desktops and laptops, to smartphones and tablets. We want mobility. Well, we got it! With many people traveling for business every single day, it would only make sense to cater to the people who may need technology to be as mobile as they are. Businesses understand how to make money. Give the consumers what they want. Apple did that with the iPad. Boom. A more mobile "laptop" essentially. It took off like no one had expected. Competitors took note. The tablet war began.

What better way to cater to the mobile market, both average consumers and business consumers alike, than with the tablet? A touch screen computer display that's sleek and effective. Apple has capitalized on this market, and anyone would agree with that. Having said that, Apple can only stay on top for so long, right? That's what Samsung tends to think anyway.

Most companies attempted to jump on board the tablet bandwagon after they witnessed just how lucrative the iPad was becoming. Many of the tablets from Apple's competitors that you see on the market today tend to fall flat, and there's a reason for that. Not only does Apple have its name going for them (yes, it is a fashion statement, I don't care what anyone says), but they also have had the best hardware and were the first tablet on the mass market. That headstart really did help more than most people think. But Apple's biggest rival, Samsung, has something to throw into the tablet fray now, and it's definitely worth checking out.

Samsung has shown their new new tablet, the Galaxy Tab S. Now, if you're familiar with Samsung and their products, you know that the "S" line is their top tier product line. The Galaxy S5 is their most recent smartphone, and they put just about everything they had into it. Naturally you're going assume the same thing with the Tab S now. Your assumptions would be correct.

Samsung's plan was to "build the best tablet for our consumers". The only thing is that they've modeled this new Tab S to match the iPad Air and iPad Mini with Retina Display, almost exactly. The thickness of the new tablet is something to talk about as well. Everyone knows that the iPad Air was designed to be extremely thin and light. The new Tab S is actually thinner. There are currently two models being set up for retail; the 10.5-inch mode,l that happens to weigh just as much as the iPad Air, and the 8.4-inch model that is slightly lighter than the iPad Mini with Retina, coming in at 10 ounces. The dimensions are basically the same as the iPad Air and iPad Mini with Retina. The hardware on the inside even offers the same type of performance capabilities and is being priced to match the iPad Air and Mini. The new Tab S even has features like SideSync which is basically their version of Apple's Continuity. That Apple feature won't be out until iOS 8 drops later this year. Samsung already has a leg up.

It almost reminds me of how Xbox went ahead and lowered their price of the Xbox One from $500 to $400 in order to compete with the Playstation 4's $400 starting price tag.

The point that I'm trying to make here is that Samsung is finally attacking Apple head on with this new Tab S model, and while Apple may still be able to stay afloat, I'm sure they've definitely taken notice of what has happened and will plan accordingly.

Since today's businessmen and women are constantly on the go, it will be interesting to see just where the consumers will go to for their mobile technology needs.

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