Monday, January 27, 2014

Sprint Continues with Unlimited Domination by Adding Unlimited Cloud Storage for Mobile Devices

When it comes to mobile carriers, there are really only four major names that come to mind here in the U.S: Verizon, AT&T, T-Mobile and Sprint. Out of all of these providers, Sprint is one of the only ones that still offers unlimited packages for data and other things like talk and text. Verizon did away with such things a while back and it seems that most providers are following suit. But that hasn't stopped Sprint from trying its hardest to make everything offered by the carrier unlimited.

With that being said, Sprint has just announced its newest unlimited offering for its wireless customers. In an announcement that went live on Monday, the carrier acknowledged that it now offers unlimited cloud storage in its data packages. The storage, which is provided by Pogoplug, will allow Sprint customers to access as many as 5GB of cloud storage absolutely free. In order to receive unlimited cloud storage customers will be required to shell out a measly $4.99 per month, which can be billed directly through Sprint. 

Getting started is pretty simple. If you're a Sprint customer simply download the Pogoplug app from either the Sprint Zone, Apple App Store or Google Play store depending on your device. Once you've installed the app you can immediately begin storing anything from pics and videos to music and any other type of digital content. This new cloud storage offer allows customers to conserve space on their mobile devices (which is always crucial) with Pogoplug providing automatic backup of all digital content. In addition to that, customers can also manage their own settings to determine if the backup will run over Sprint's data network or only when they are connected to WiFi.

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While this sounds like a fantastic deal for Sprint customers, it's hardly an exclusive one. Anybody using a mobile device, regardless of provider, can download the Pogoplug app for their iPhone or Android with both the free and paid versions of the app working the same way they do over Sprint's network and with the same pricing scheme. The only thing that Sprint says is different with this partnership is that it makes it easier for Sprint customers to discover Pogoplug's app. In addition to that, it is also said to make it easier for Sprint customers to transition into the paid version of the app over the free version since the monthly fee can be directly integrated into Sprint's monthly billing to customers. 

According to Sprint's Director of Product Development Mike McRoberts, this offer "fulfills Sprint's brand promise of unlimited. We now have unlimited storage to go along with our other unlimited offerings."

This new offering is definitely a marketing ploy by Sprint in an attempt to gain back some of the customers it lost in 2013. Sprint is the third largest mobile carrier in the US, behind AT&T and Verizon, and has suffered some major network problems recently that caused a lot of the carrier's customers to jump ship and head for other carriers, primarily T-Mobile. Sprint is definitely trying to set itself apart from the competition without having to undercut its prices or services and this new unlimited cloud storage option is yet another brick in Sprint's road to recovery. 

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