Monday, October 12, 2009

TomTom Debuts TomTom Start in Europe

TomTom, the world's leading provider of navigation solutions, has announced the debut of TomTom Start today. TomTom Start is said to be an entry-level car navigation solution that is easy to use and is specifically designed for drivers who are new to car navigation or who don't often travel very far.

The light-weight device has a compact 3.5" screen and a semi-fixed EasyPort mount that allows it to fit into your pocket, a small bag or glove compartment. The menu is easy to understand and uses a two button interface - "plan route" and "browse map." It also gives users access to the safety camera database's several "points of interest." Users can also download the TomTom Home desktop software to gain access to even more content including start-up screens and a range of fun voices.

"With the introduction of TomTom Start, we have taken another step in democratising navigation by making it easy to use, accessible and affordable, but without compromising on providing drivers with the fastest route. Available in six stylish colours, the TomTom Start is equipped with the unique innovative solutions IQ Routes and Map Share technology,” Corrine Vigreux, Managing Director of TomTom said in a press release.

According to the press release, IQ Routes technology provides TomTom users with the fastest route, any time of day, with accurate travel times. It helps users plan their routes with a database of over 800 billion speed profiles worldwide. Map Share technology is unique to the TomTom brand and it allows users to make their own map changes so that other users may benefit from the corrections made each day.

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